Wineries Lobby for a Council to Market New York Wines
on 27/01/11 at 10:19 amIndustry
Several in-state wineries want the state to create the New York Wine Council to work as a marketing arm to help uncork New York’s quietly vast vine-grown industry.
The council would be part of the state’s larger “I Love New York” tourism campaign and would by run by an executive director and an eight-member board composed of wine retailers, restaurateurs and representatives from wineries. Members of the council would not receive a salary.
The goal is ultimately to get people to walk into a store and ask for a Finger Lakes wine or a Hudson Valley wine, just as someone now would ask for a Bordeaux or Tuscany wine, said Carlo Devito, co-owner of the Hudson-Chatham winery in Columbia County and leader of the campaign.
“Before there was Napa Valley, it was just California wine,” he said. According to Devito, in order for New York to distinguish itself as a leader in the country’s wine industry, it needs more money to work with.