Winery sees incentives in vintage social media

on 06/10/10 at 1:43 pm


Small to medium enterprises looking to expand their business and build brand recognition on social media sites can take heart: there’s money to be made there.

South Australian vineyard, Madeleines Wines, found it was the case when it implemented a ‘shopfront’ and ‘payment gateway’ on its Facebook page, allowing customers to buy direct rather than through a traditional bottle shop.

The winery, which began using Facebook in March last year and Twitter in the six months following, used the medium to interact with customers in a “fun and easygoing” manner, while also being informative, recommending wineries, restaurants, or telling followers what bottle of wine they drank the night before.

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