Wines of Chile targets 2020 to be #1 in New World sales
on 07/11/10 at 7:30 pmIndustry
Wines of Chile has developed a new strategy that it hopes will make it the number one producer of sustainable and diverse premium wine in the New World by 2020.
By doing so it anticipates doubling sales to US $3billion by growing, on average, 9.5% in value every year for the next 10 years driven by an average increase in price of 3% compared to only 1% price increase in the last 10 years. It also predicts a 6% increase in volume growth by 2020.
The 2020 strategy was unveiled by Eduardo Chadwick, president of Errazuriz, during the inauguration of the producer’s new icon winery, Don Maximiano in Chile’s Aconcagua Valley on November 6.