Ack. Cupcake-flavored vodka launches in the US

on 29/04/11 at 11:01 am

Spirits

A wine and spirits company has married two unlikely companions and bottled a dessert trend with vodka, marketing it towards a clearly defined demographic.

Cupcake Vodka was launched this week in the US and comes in four flavors – Original, Chiffon, Devil’s Food and Frosting.

The cupcake-flavored vodka puts an adult twist on a childhood dessert that’s become a food fad in recent years across North America and Europe.

As a sweet dessert vodka, it’s also aimed at a particular market, the company says – the millennial generation or Generation Next, those of legal drinking age born after the late 1970s.

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