Bacardi beats Pernod Ricard in Havana Club Rum battle in US

on 05/08/11 at 1:37 pm

Spirits

Bacardi USA has won the ongoing Havana Club rum battle against Pernod Ricard in the US Court of Appeals for the Third Circuit in regard to Pernod’s allegations that its packaging and marketing of the rum brand in the US.

The international rum producer said the Delaware District Court had passed a judgement in April 2010 that the origin of the Havana Club rum is geographically correct as the bottle clearly states Puerto Rican Rum and that it is based on the original Cuban recipe as created by the family of Jose Arechabala.

Pernod Ricard has made an appeal of that decision and argued in the US Court of Appeals for the Third Circuit on February 9, 2011.

The Appellate Court’s judgement upheld the District Court’s decision that the Havana Club brand name demonstrated the Cuban heritage of the rum’s recipe.

In addition, the court said that the packaging of the Havana Club rum is geographically accurate and unambiguous, and consumers would not be misled by those statements.

As a result, the Appellate Court maintained that there was no need to even take Pernod’s flawed survey evidence into consideration.

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