Bacardi makes unprecedented move into single malt Scotch

on 20/08/14 at 10:14 am

Spirits

Bacardi-single-malt-Aberfeldy-12Bacardi is throwing its weight behind the single malt Scotch whisky category with the release of a series of expressions from its five malt distilleries.

The Bermuda-headquartered drinks group, best known for its work in rum and white spirits, will release several new single malt Scotch whiskies from Aberfeldy, Aultmore, Craigellachie, Macduff and Brackla distilleries over the next few months.

The whiskies will be released in phases, with the most affordable rolled out this year and more high-end, rare expressions launched in 2015. Bacardi does intend to continue launching new expressions, including single casks and small batches, on an annual basis.

Stephen Marshall, global brand director for malts at Bacardi, said the group’s drive behind single malts was to draw attention to the “amazing liquid” currently only being used for Dewar’s or William Lawson blends.

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