Buffalo Trace Lifts Nonprofit Spirits With $1,000 Bottle

on 27/07/11 at 10:04 am

Spirits

Where bison roamed in Frankfort, Kentucky, pioneers began brewing spirits back in the late 18th century. Operating on the site and steeped in that tradition, Buffalo Trace Distillery wants to give a piece of history to charities.

It’s offering nonprofits 174 bottles of Kentucky straight bourbon aged for 11 years in its Millennium Barrel and bottled on Dec. 31, 1999.

“We knew we had a special barrel, and we didn’t know exactly what we would do with it at first,” Kris Comstock, Buffalo Trace’s brand manager, said in a phone interview from his office in Frankfort. “Then we thought that it could go to a much better use.”

Nonprofits have until midnight New York time tonight to request a bottle of Millennium bourbon. If chosen, organizations must auction it off for charity by Dec. 31. More than 150 charities have signed up, and Comstock said the bottles could fetch bids of $1,000 each or more.

{FULL STORY via Bloomberg}

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