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Bushmills Single Malt Range Has A New Look

on 04/11/10 at 10:07 pm


Irish whiskey brand Bushmills has unveiled a new look for its 10, 16 and 21yo single malt whiskies, in a bid to “bring the quality of the packaging up to the quality of the liquid”. The new look was revealed to selected media at an exclusive tasting event in Waxy O’Connor’s Irish pub near Leicester Square in London on Tuesday November 2, with Bushmills master blender Helen Mulholland on hand to open the first of the 2010 bottling of the super-premium 21yo malt.

The new packaging has been designed with “heritage and authenticity” in mind, according to the Diageo-owned brand. Each outer case displays an image of the Old Bushmills Distillery, Ireland’s oldest operational distillery which was granted its licence in 1608, a date that is embossed prominently on the new bottles. The labelling includes details on the casks used to mature each single malt, along with highlights of the taste profile of each.

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