Celeb boxer, Oscar De La Hoya, partners with Tres Generaciones Tequila
on 04/03/11 at 1:05 amSpirits
In what is sure to be a knockout success, Beam Global Spirits & Wine [Fortune Brands, Inc. (NYSE: FO)] and Tres Generaciones(R) Tequila are pleased to announce a long-term partnership with celebrated boxer and entrepreneur Oscar de la Hoya. Through the partnership, De La Hoya will be a business partner and brand ambassador for the super-premium tequila to consumers, media and trade. The partnership also includes sponsorship of boxing events promoted by De La Hoya’s promotional company, Golden Boy Promotions.