Consumers Select the Best Spirits at the 2011 SIP Awards
on 09/08/11 at 3:58 pmSpirits
The Spirits International Prestige (SIP) Awards hosted its 2011 international spirits competition at the Vin de Syrah spirit & wine parlor in downtown San Diego, CA on June 28, 2011.
Distillers rallied their highest quality spirits to compete for the coveted status as a consumer favorite. The competition, which enlists consumers to form its judging panel, featured 73 judges who participated in a blind tasting of 249 global spirits. Total scores reflected each judge’s rating across three areas: aroma, taste and finish.
“We carefully select judges who have no industry affiliation and represent an accurate sample of the public. This is not about who has the best marketing campaigns, which brand has won awards in the past, or who has a local fan base- it is purely about quality…” explains executive producer Paul Hashemi. “These are not distillery experts or professional food and wine critics who write to please advertisers; our judges are the people who rate beverages all the time as they select a spirit on the weekend or evening for their own enjoyment.”