Courvoisier launches new cognac drink with red wine grapes

on 06/06/11 at 11:48 am

Spirits

Beam Global Spirits & Wine and Courvoisier, a French producer of cognacs, have announced the launch of Courvoisier Rose,a cognac drink.

The new product is a blend of Courvoisier cognac and premium French red wine grapes, which has been crafted to be a perfect beverage for any occasion.

The product is packaged in Josephine bottle, and its flavor profile features notes of blackberry, black currant and a touch of cherry, complemented by vanilla, honey and vine-peach flavors.

According to the company, the new Courvoisier Rose drink contains a lower ABV of 18% than its traditional cognac product of 40%.

Courvoisier Brand Manager Mallika Monteiro said, “The company is thrilled to add Courvoisier Rose to the Courvoisier family and offer consumers a new, fun and refreshing twist on cognac.”

“Courvoisier is known and recognized for our ethos of innovation and for our revolutionary spirit. We’re excited to expand our portfolio with a refreshing drink that will broaden our base and appeal to a larger variety of consumers,” Monteiro added.

Courvoisier Rose comes in 750ml bottle which is expected to be priced at $24.99.

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