Courvoisier launches new cognac drink with red wine grapes
on 06/06/11 at 11:48 amSpirits
The new product is a blend of Courvoisier cognac and premium French red wine grapes, which has been crafted to be a perfect beverage for any occasion.
The product is packaged in Josephine bottle, and its flavor profile features notes of blackberry, black currant and a touch of cherry, complemented by vanilla, honey and vine-peach flavors.
According to the company, the new Courvoisier Rose drink contains a lower ABV of 18% than its traditional cognac product of 40%.
Courvoisier Brand Manager Mallika Monteiro said, “The company is thrilled to add Courvoisier Rose to the Courvoisier family and offer consumers a new, fun and refreshing twist on cognac.”
“Courvoisier is known and recognized for our ethos of innovation and for our revolutionary spirit. We’re excited to expand our portfolio with a refreshing drink that will broaden our base and appeal to a larger variety of consumers,” Monteiro added.
Courvoisier Rose comes in 750ml bottle which is expected to be priced at $24.99.