Diageo throwing two more names in vodka ring

on 15/10/10 at 1:21 pm


Diageo PLC (DGE.L) is introducing two new brands of vodka in the United States to tap more corners of the world’s most profitable spirits market.

The world’s biggest spirits company already controls about 34 percent of the U.S. vodka market with brands like Ketel One, Ciroc and Smirnoff, the top-selling global spirits brand.

In the coming weeks, Diageo will launch Godiva chocolate infused vodkas and Moon Mountain vodka, which it says is artisanal, organic and made in the United States.

{Full story via Reuters}

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