Distilled Innovation: Whiskey In A Can

on 19/01/11 at 11:21 am

Spirits

Scottish Spirits Ltd., a Glasgow Scotch whiskey distiller, has been around since 1896, distilling and exporting blended whiskeys.  Now, with a new distribution center in Panama, Scottish Spirits is bottling booze that’s a little more at home in Latin America and the Carribean – rum, vodka, tequila, and… whiskey in a can?

Yep.  Scottish Spirits is breaking with its 115-year history (as well as every other Scotch maker’s) and canning its blend – much to the industry’s disgust.

The Scotch Whisky Association has reportedly said it would ban the cans for breaching international labeling rules because there is a representation that the consumer is buying real Scotch, when he isn’t.

Scottish Spirits is ‘thrilled with the idea,” however, and is looking forward to its 12 ounce whiskey can becoming a part of more and more lifestyles.

“It’s lightweight and portable and entirely recyclable,” said CEO Manish Panshal, adding that it’s a perfect choice for outdoor activities.

No, the whiskey in a can is not available in the U.S.

SOURCE