Flavoured Whiskey Outpaces Flavoured Vodka

on 22/01/15 at 1:18 pm

Spirits

flavored-whiskeyImported flavoured vodkas are losing market share in the US amid growing demand for flavoured whiskey and homegrown brands, according to recent analysis.

According to Rabobank’s Spirits Quarterly Q1 2015, flavoured whiskeys, or whiskey-based liqueurs, was the “hottest growth segment in the US spirits market” in the first three quarters of 2014, while volumes of imported flavoured vodka fell by 5% to 1.1m nine-litre cases.

Rabobank claims that flavoured whiskies generated more than half of the spirits segment volume growth between January and October 2014.

This is a trend seen by a number of drinks groups over the past 12 months. Sazerac’s Fireball Cinnamon Whisky is one of the fastest-growing spirits brands in the US, while Jack Daniel’s Tennessee Honey has continuously boosted sales of its parent company Brown-Forman.

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