Flavoured Whiskey Outpaces Flavoured Vodka
on 22/01/15 at 1:18 pmSpirits
According to Rabobank’s Spirits Quarterly Q1 2015, flavoured whiskeys, or whiskey-based liqueurs, was the “hottest growth segment in the US spirits market” in the first three quarters of 2014, while volumes of imported flavoured vodka fell by 5% to 1.1m nine-litre cases.
Rabobank claims that flavoured whiskies generated more than half of the spirits segment volume growth between January and October 2014.
This is a trend seen by a number of drinks groups over the past 12 months. Sazerac’s Fireball Cinnamon Whisky is one of the fastest-growing spirits brands in the US, while Jack Daniel’s Tennessee Honey has continuously boosted sales of its parent company Brown-Forman.