Glenfiddich Crystal Stag Major Marketing Campaign

on 29/12/10 at 5:21 pm

Spirits

One of the top selling single malts in the world, Glenfiddich is in the midst of a million-pound re-branding campaign that centers around the crystal stag sculpture you see here.

Crafted by Chris Blade and Katya Filmus at the National Glass Centre at the University of Sunderland in England, each sculpture is made by the cire perdue method from 50 kilograms of 24% lead crystal glass that replicates the deer’s head which forms the Glenfiddich emblem. It sits atop a gondola display with the distillery’s core range of single malt expressions arranged in a spiral point-of-sale.

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