Glenfiddich Innovative Advertising Via iPad App & a Dram

on 27/10/10 at 12:36 pm

Spirits

Online, TV, and magazine advertising aren’t enough for some companies. One case in point is distiller Glenfiddich, known for its single malt scotch whiskey.

On Tuesday, the brand organized a media briefing on a 75-foot yacht on New York City’s Hudson River. There, it introduced its multi-million dollar advertising and marketing campaign, “One Day You Will” and gave a dozen business journalists the opportunity to sample its whiskey, which is aged from 12 to 50 years. (Lobster macaroni and cheese, sliders, and lamb chops were also served.)

The 124-year-old company sponsors 100 to 150 tasting events each year in the United States; about 30 to 40 people attend each event. To help Glenfiddich connect with prospects and customers at these events, digital advertising agency LBI developed a specialized iPad app.

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