Global launch for booze-free Halal ‘whisky’
on 17/11/14 at 6:43 amSpirits
In 2011, Florida-based firm ArKay added a whisky variant to its range of alcohol-free drinks, which is described as having the “exceptional taste of whisky without the alcohol content”.
The Halal-certified product is targeted towards those who cannot drink due to religious or medical reasons. It is said to “taste like liquor, look like liquor and smell like liquor” but has not is completely alcohol-free and un-aged.
“The way you can use ArKay is quite unique,” said Alejandro Luna, vice president of worldwide operations for ArKay.
“When you drink it, it’s like you are drinking whisky, and if you mix it with cola, it’s just like a whisky-and-cola mixed drink. People like it because they can drink as much as they want without getting drunk.”