India's Amrut Readying Ultra-Premium Rum

on 13/10/10 at 3:12 pm


Indian distiller Amrut, which caused a sensation in the West last year after having its single-malt whisky rated #3 in the world by The Whisky Bible, has its eye on extending its new-found brand cachet into premium or ultra-premium priced rum.

Amrut makes most of its revenue, in fact, from selling rum and brandy inside India–Old Port Rum and Silver Cup Brandy. The company’s chairman says Amrut blenders have been working on a luxury-priced rum that would be a blend of Caribbean and Indian rums.

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