Is tequila the new vodka?

on 09/09/10 at 10:06 pm

Spirits

The Situation – that fist-pumping, grenade-avoiding, gym-tanning-laundry cad from MTV’s “Jersey Shore” – is now shilling for Devotion Vodka, a spirit infused with protein powder.

My first thought: Wow, that’s a radical departure from the spirits industry’s usually sanctimonious (and hypocritical) “responsibility” message. My second thought: There is now clear evidence that vodka’s cultural fashion-accessory moment is finally on the wane.

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