New Cupcake Vodka Shocks Spirits World with Best of Show Award

on 20/07/11 at 1:52 pm

Spirits

Cupcake Original Vodka Named Best of Show and Gold Medal Winner at New York World Wine & Spirits Competition

Cupcake™ Original Vodka, one of four new super-premium, six-times distilled vodkas, won Best Vodka of Show honors out of 28 vodkas worldwide at the prestigious 2011 New York World Wine & Spirits Competition.

The Best in Show award is reserved for those spirits that receive a gold or double gold distinction and then are chosen as the best during another blind tasting by the panel of judges. Cupcake Devil’s Food Vodka also received a gold medal at the competition. Judged by a group of recognized spirits experts, including Anthony Dias Blue, CEO of Blue Lifestyle and executive director of the competition, the New York World Wine & Spirits competition, held on June 27, 2011 in New York City, attracted over 100 spirit brands from around the world.

“We are humbled by this recognition. It is a testament to Cupcake Vodka’s super clean quality that consumers will be proud to share with family and friends,” said Adam Richardson, head of winemaking and spirits development for Underdog Wine & Spirits, maker of Cupcake. “When we set out to make Cupcake Original Vodka, our goal was to craft genuine, non-flavored Vodka with unsurpassed smooth taste. We start with the finest grain and grape, and then distill it six-times to remove impurities. This delivers a silky, creamy texture that has become synonymous with the Cupcake brand.”

Cupcake super premium Vodkas include Original (unflavored), Chiffon (Lemon), Devil’s Food (Chocolate) and Frosting (Vanilla). Each of the Cupcake vodkas carries a suggested retail price of $17.99 per 750ml bottle. Additional information is available at http://www.cupcakevodka.com and http://www.facebook.com/CupcakeVodka.

About Underdog Wine & Spirits:

Underdog Wine & Spirits, an unleashed unit of The Wine Group, is the champion of emerging brands for the new millennium: the “underdogs” of the sometimes stuffy wine and spirits world. We work with domestic and international producers to craft unique adult beverages that are a breed apart. The home of Cupcake, Fish Eye, flipflop, Big House and Octavin, our portfolio includes many of today’s most dynamic growth brands. For more information about Underdog Wine & Spirits visit http://www.udws.com.

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