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New rum, Admiral Vernon’s “Old J”, takes on Sailor Jerry

on 18/06/12 at 9:17 am


A new spiced rum is looking to fill the gap its creators believe was left in the market following the recipe change to the Sailor Jerry brand.

UK distributor and brand owner LWC Drinks has launched Admiral Vernon’s “Old J”, a product developed by a former employee of First Drinks, which owns Sailor Jerry.

Promising “a secret blend of seven spices, including sweet vanilla and Persian lime,” Old J aims to satisfy the online backlash which followed the relaunch of Sailor Jerry two years ago.

Explaining the idea behind the creation of Old J, Tom Hurst, brand manager for LWC Drinks, observed: “There was a big campaign on social networks to…