Officer’s Choice Top Spirits Brand Overtakes Smirnoff Vodka

on 22/06/15 at 4:09 pm

Spirits

OCIndian whisky brand Officer’s Choice is in high spirits.

It has emerged as the world’s largest spirits brand by volume, surpassing sales of Smirnoff Vodka. In calendar year 2014, 28.4 million cases of Officer’s Choice were sold, compared to 25.6 million of Smirnoff owned by London-based liquor company Diageo.

The Kishore Chhabria-promoted Allied Blenders & Distillers (ABD)’s brand had last year dethroned another Diageo brand Johnnie Walker to become the largest selling whisky brand, according to The Spirits Business.

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