Skyy Spirits Spots Women Drinking Whisky; Launches "Women & Whiskies" Campaign
on 16/11/10 at 7:18 pmSpirits
Who says whiskies are just for men!?! In increasing numbers, women are finding and sharing their favorite single malts, blends, bourbons and rye, but all too often, they are ignored by whisk(e)y companies. Skyy Spirits, the wholly owned subsidiary of Gruppo Campari and eighth largest spirits company in the US, has recognized the trend and responded by launching “Skyy Spirits Women & Whiskies,” an interactive community managed by women for women who love the alluring spirit.
“After nearly a decade of attending whisk(e)y events around the country, we began to see more and more women coming to the table asking great questions. As a result, we wanted to create a community of like-minded women and empower them with knowledge to feel confident when ordering or discussing whiskies,” said Ms. Randal Stewart, PR and Events Manager specializing in whiskies.