U.S. whiskey makers push for bigger taste

on 18/05/11 at 12:49 pm

Spirits

Distilleries are adding an entrepreneurial flavor to a burgeoning home-grown industry that is rolling out more sophisticated products to lift its sales.

In Loretto, Kentucky, Greg Davis, of Maker’s Mark, carries on an old family tradition of making bourbon with red winter wheat to stimulate taste buds in the front of the mouth.

In Lynchburg, Tennessee, Jack Daniels’ Jeff Arnett follows another tradition, filtering with sugar maple charcoal for a mellower taste.

And in Nashville, Darek Bell and Andrew Webber are using new ingredients like imperial stout and pumpkin pie flavorings to make whiskeys that appeal to newer drinkers.

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