U.S. whiskey makers push for bigger taste
on 18/05/11 at 12:49 pmSpirits
Distilleries are adding an entrepreneurial flavor to a burgeoning home-grown industry that is rolling out more sophisticated products to lift its sales.
In Loretto, Kentucky, Greg Davis, of Maker’s Mark, carries on an old family tradition of making bourbon with red winter wheat to stimulate taste buds in the front of the mouth.
In Lynchburg, Tennessee, Jack Daniels’ Jeff Arnett follows another tradition, filtering with sugar maple charcoal for a mellower taste.