Uh Oh. Absolut Vodka Ad Too Risque For Revolution Calendar

on 01/12/10 at 6:57 pm


This is not the risque ad

The calendar, created for the Revolution chain of vodka bars, has been reprinted after Pernod Ricard asked for its flagship brand to be removed. Other “sponsors” involved include Wyborowa, Zubrowka and 42Below.

Each month features a different member of staff in a sexy pose with a brand of vodka. April, for example, is illustrated by a girl pouring vodka over herself next to text stating “Here’s to April showers”.

Revolution head of online marketing Andy Windsor says that “due to an administrative error” it did not have “approval from one of our suppliers”.

{Full story}

Enhanced by Zemanta