Vodka cocktails: The scorned spirit makes a comeback

on 26/09/10 at 11:50 am


Illustration: Pascal Dizin

New York’s cocktail cognoscenti have long snubbed vodka—decrying its lack of flavor, Goliath-like market share and tendency to fuel the antics of girls gone wild. But as mainstream drinking culture collides with studious mixology, the city’s best bartenders are reconsidering the maligned hooch.

“Five or six years ago, [vodka] needed to be ceremoniously sacrificed in order for gin, rum, whiskey and tequila to take hold,” says Jim Meehan of PDT (113 St. Marks Pl between First Ave and Ave A, 212-614-0386). “[At this point] vodka has nothing to do with whether people will drink in our bars or try our drinks. It really used to stand in the way.” Meehan recently debuted his bar’s first vodka cocktail, a thoughtful and savory composition called the Gold Coast…{Full story via Time Out NY}

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