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Whiskey tastes better in a wood room, study finds

on 10/10/13 at 1:01 pm


imagesIf you don’t like the way your whiskey tastes, try going into another room.

Changing where you’re enjoying whiskey can enhance a person’s experience by up to 20%, an Oxford University study has found.

Researcher Charles Spence ran multi-sensory tests using Singleton Single Malt Scotch Whisky in a specially designed bar in London.

The 441 study participants were given the same whiskey, but in different rooms: A grassy room with nature sounds, a room with red fruit and chiming bells, and a room with wood panels and the sounds of crackling wood.