Whisky Welcomes Female Influence

on 21/08/12 at 9:39 am

Spirits

Scotland’s Isle of Arran Distillers is one of the most recent whisky brands to appoint a female ambassador.

Keiko Manni, spirits block leader for Tokyo’s prestigious department store, Isetan, was given the title when she visited the Scottish distillery with her colleague Sueko Yamada, who runs Isetan’s in-store spirits bar. Between them, the two women are credited as a driving force behind the brand’s sales in Japan.

This ambassadorial role is just one example of the influential role many women are playing in the development of the traditionally male-dominated whisky sector.

Louisa Young, senior brand manager at Isle of Arran Distillers, said: “Our export sales to Asia are significant and Japan is a key market for us. Keiko and Sueko have long been champions of our wonderful range of single malts so we were delighted to host them as our guests on this trip organised by our Japanese distributor Whisk-e.”

Young continued: “It is great to see that the role of females within the whisky industry has increased on a global level and they are more than making their mark in highly regarded, influential positions.”

Annabel Meikle, sensory whisky creator at Glenmorangie, recently suggested that women have the natural ability to pick up on subtle aromas that make them ideal for working with whisky.

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