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You need this. Buy your very own whiskey barrel. Only $22K.

on 03/09/14 at 12:34 pm


jack-daniels-barrel-tree-covent-gardenWhiskey connoisseurs ready to take their enjoyment of the drink to the next level can now seize the opportunity courtesy of Jack Daniel’s. The marque is offering a unique experience whereby enthusiasts can invest in their very own Jack Daniel’s Single Barrel.

The curated experience features a one-on-one tasting from different barrels to find an individual’s perfect whiskey. Initial flavour profiling will take place during a telephone consultation, upon which, a variety of expressions will be sent from the JD HQ in Lynchberg Tennessee from which they can select their perfect malt.

Ninety-nine per cent of Jack Daniel’s output is blended to ensure consistency, so the Single Barrel makes up that exclusive one per cent; richer and smoother due to the fact that it is stored in the upper rafters of the barrel house where the temperature is warmer causing the wood of the barrels to slightly expand.