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Tag Archives: Barclays Capital

• Pernod Shakes Up Malibu With ‘Snowflakes’ as Sales Lag

Pernod Shakes Up Malibu With ‘Snowflakes’ as Sales Lag

Pernod Ricard SA is turning to cocktails, coconut snowflakes and tequila to revive flagging sales at its Malibu rum brand. Pernod dropped to a 7.6 percent share of the U.S. spirits market, the biggest by volume, in 2010 from 8.4 percent in 2008, according to data compiled by Bloomberg. Competitor Diageo Plc is No. 1 […]