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Tag Archives: Bloomberg Businessweek

• Genius Marketing Pushes Fireball Whiskey Beyond Top Brands

Genius Marketing Pushes Fireball Whiskey Beyond Top Brands

In 2011, Fireball sold $1.9 million worth of whisky in gas stations, convenience stores, and supermarkets, writes Devin Leonard at Bloomberg Businessweek. By 2013, sales had leapt to $61 million, putting Fireball ahead of Jameson Irish Whiskey and Patrón tequila. The $61 million figure doesn’t even include bars, another popular place to consume Fireball. Fireball, […]

• Booze Coming To Thousands Of Starbucks Locations, Eventually

Booze Coming To Thousands Of Starbucks Locations, Eventually

After a few years of testing and slowly expanding the number of Starbucks shops that serve alcohol, the coffee colossus says it will be going wide with that evening menu of adult snacks and drinks. But don’t expect it to happen overnight. Speaking with Bloomberg, Starbucks’ COO Troy Alstead says that the booze and nibbles […]

• Space beer a step closer to coming right up

Space beer a step closer to coming right up

You are probably so stunned about the news of Kim Kardashian’s pending divorce and Tony LaRussa’s retirement that you feel like a beer right this minute. But imagine if you were up in space. Shocking news filters through, you need to sip on a cold one, and well, there are certain logistical problems. Like burping. […]