Tag Archives: Chief marketing officer

• Coopers Suffering From Trend For Unoaked Wines

Coopers Suffering From Trend For Unoaked Wines

The global trend for unoaked wines is hitting coopers hard; with one barrel maker admitting to 20% sales loses over the last four years. Sales at Cognac-based barrel maker Vicard Tonnelleries have fallen from 50,000 barrels in 2008 to 40,000 barrels last year. “In 2008, 3% of the world’s global wine production was aged in […]