Tag Archives: China Resources Enterprise

• Budweiser Is Luxury in China Where Beer Costs 30 Cents

Budweiser Is Luxury in China Where Beer Costs 30 Cents

Cheap beer. For consumers in China, it’s a fact of life. Brew in China, the world’s biggest market, sells at one-third the price in the U.S. Now foreign brewers are wooing the Chinese to pay more for brands that are popular worldwide. The idea is to get increasingly affluent Chinese to switch from local beers […]

• You Call This Beer? Coming to America: Kirin Beer With Nada Alcohol

You Call This Beer? Coming to America: Kirin Beer With Nada Alcohol

Long used to falling beer sales in a shrinking and aging population, Japan’s drinks makers have become pretty creative in trying to find new ways to make money. Whether it’s premixed spirits and fruit juices in a can or low-taxed alcoholic brews not made from hops, Kirin Brewery and peers like Asahi Breweries and Suntory […]