Tag Archives: Chivas Regal

• Love whisky? Play the market? A Whiskey & Spirits ETF for ya

Love whisky? Play the market? A Whiskey & Spirits ETF for ya

The ETF Managers Group and Spirited Funds recently rolled out a first-of-its-kind ETF that targets companies that produce alcoholic beverages. The Spirited Funds/ETFMG Whiskey & Spirits ETF covers publicly traded companies across the globe that are engaged in the production of whiskey and/or spirits. According to the prospectus, the initial universe of Index constituents consists […]

• Pernod Ricard USA Awarded Top Honors at 2014 Spirits Competition

Pernod Ricard USA Awarded Top Honors at 2014 Spirits Competition

Pernod Ricard USA(R), the premium spirits and wine company in the U.S., is proud to announce it has been named “Importer of the Year” for the second straight year by the San Francisco World Spirits Competition (SFWSC), which also named Pernod Ricard’s Ireland-based Midleton Distillery as the 2014 “Distiller of the Year.” In addition to […]

• Wealthy Consumer Booze Survey Reveals Taste Is Pretty Mundane

Wealthy Consumer Booze Survey Reveals Taste Is Pretty Mundane

After ringing in another new year, the premium spirits industry is looking forward to a robust 2014. To determine which brands carry the most prestige, the New York-based Luxury Institute conducted its 2014 Luxury Brands Status Index (LBSI) survey to gather opinions of eight high-end champagne brands and 29 liquor brands from four categories. Respondents […]

• Johnnie Walker the Strongest Spirit in 2011

Johnnie Walker the Strongest Spirit in 2011

A brand new report has revealed that Johnnie Walker retained its position as the leading global spirits brand in 2011. The annual report entitled ‘Top Performing Spirits Brands’ was recently published for the second time by just-drinks and IWSR. It confirms that out of the 124 brands ranked by volume, value and growth, Diageo owned […]

• Pernod Ricard plans Absinthe campaign

Pernod Ricard plans Absinthe campaign

Pernod Ricard is looking to reignite the fortunes of its absinthe brand following last year’s legalisation of the spirit in France after a nearly a century of prohibition. The company is set to launch a marketing campaign which plays on the drink’s cultural history. The French drinks giant first produced the spirit, commonly referred to […]

• Pernod Shakes Up Malibu With ‘Snowflakes’ as Sales Lag

Pernod Shakes Up Malibu With ‘Snowflakes’ as Sales Lag

Pernod Ricard SA is turning to cocktails, coconut snowflakes and tequila to revive flagging sales at its Malibu rum brand. Pernod dropped to a 7.6 percent share of the U.S. spirits market, the biggest by volume, in 2010 from 8.4 percent in 2008, according to data compiled by Bloomberg. Competitor Diageo Plc is No. 1 […]

• Pernod Ricard playing catch-up in the US

Pernod Ricard playing catch-up in the US

Pernod Ricard chief executive Pierre Pringuet has spoken of his determination to capitalise on the rebounding US spirits market and make up ground on Diageo and Bacardi in the drinks world’s biggest market. Speaking yesterday at a conference in New York, Pringuet (left) revealed that targeting women and the Hispanic community in the US are […]

• Pernod-Ricard Predicts India Will Rise to Top Three Markets

Pernod-Ricard SA, the maker of Absolut vodka, said India may rank among its top three markets in five years, along with the U.S. and China, as economic growth and rising incomes spur demand for its brands. “India’s growth sounds very promising,” Chief Executive Officer Pierre Pringuet said in an interview in New Delhi today. “With […]

• Pernod Ricard Has No Plans to Make Spirits Acquisitions

Pernod-Ricard SA, the maker of Chivas Regal and Absolut vodka, has no plans to make acquisitions as it focuses on innovating its own brands. “Today, the strategy is extremely clear: no acquisitions,” Chief Executive Officer Pierre Pringuet said in an interview in Paris, when asked if he was interested in Fortune Brands Inc.’s drinks unit. […]

• Scotch whisky sales lifts spirits at Pernod

Soaring sales of Scotch whisky have helped Pernod Ricard post sales growth of 10%, well above market expectations. The French drinks giant said all three of its top whisky brands recorded double-digit sales growth for the first quarter of its financial year to September 30. Sales of Ballantine’s were up 16% year-on-year, Chivas Regal up […]

• Pernod Promotes Whiskey Ages to Win Drinkers in Diageo Dig

Pernod Promotes Whiskey Ages to Win Drinkers in Diageo Dig

Pernod-Ricard SA, the owner of Chivas Regal and Ballantine’s whiskeys, has a simple message as it seeks to win drinkers from Diageo Plc: Age Matters. The Paris-based distiller has been communicating the merits of the spirit’s maturity to travelers at 12 airports since June and plans to expand the marketing campaign to a further 17 […]