Tag Archives: Cîroc

• Diddy Ciroc Pineapple Vodka Teaser Introduces Premium Liquor

Diddy Ciroc Pineapple Vodka Teaser Introduces Premium Liquor

Diddy just debuted his new 2014 promo teaser for his upcoming Ciroc Pineapple flavor on his Instagram account on Thursday. Starring the rapper’s reported girlfriend Cassie,the visual emphasizes the tropical theme of the premium liquor hitting stores soon. Are you a Ciroc Vodka fan? It’s pretty clear that Diddy stands behind his products 100 percent! […]

• Timberlake, Diddy Throw Down in Artisanal Tequila Battle

Timberlake, Diddy Throw Down in Artisanal Tequila Battle

A battle is brewing south of the border care of two musicians-turned-moguls, who have just announced ventures with leading global liquor houses to co-create high-end tequila brands. Justin Timberlake, who founded his own tequila line called 901 (for the area code of his hometown, Memphis) in 2009, will team up with the Beam Inc.-owned Sauza […]

• Wealthy Consumer Booze Survey Reveals Taste Is Pretty Mundane

Wealthy Consumer Booze Survey Reveals Taste Is Pretty Mundane

After ringing in another new year, the premium spirits industry is looking forward to a robust 2014. To determine which brands carry the most prestige, the New York-based Luxury Institute conducted its 2014 Luxury Brands Status Index (LBSI) survey to gather opinions of eight high-end champagne brands and 29 liquor brands from four categories. Respondents […]

• Diageo pours cold water on P.Diddy tequila rumour

Diageo pours cold water on P.Diddy tequila rumour

Diageo said today that super premium Scotch had been a stellar Chinese performer in the first half of 2011/12, but the firm poured cold water on press reports that US rap star P.Diddy planned to launch his own tequila brand.

• Top 10 Celebrity Drinks Hook-Ups

Top 10 Celebrity Drinks Hook-Ups

Ever since George Clooney got friendly with Martini back in 2004, a slew of celebrities have jumped on the drinks bandwagon. From draping themselves in gold to plug Prosecco, to donning an evening gown to model for Moët, celebrities and drinks brands have long enjoyed a fruitful relationship. A couple, including rappers Ludacris and Pharrell […]

• 1st Annual Orange County Spirits & Cigar Tasting & Awards

1st Annual Orange County Spirits & Cigar Tasting & Awards

Hyatt Regency Hotel:  Friday August 12, 2011 WHAT: The first in a series of premiere spirits tastings from Club CST (Cigar and Spirits Tasting), a new spirits and cigar community and media property.  The tasting features 30 different spirits sampled through the day, concluding with professional tasting and spirits awards from several spirits experts. Now […]

Diageo launches new Qream spirits brand with Pharrell Williams

Diageo launches new Qream spirits brand with Pharrell Williams

Diageo has looked to replicate the success of its hip-hop vodka Ciroc by launching a new spirits brand in conjunction with Pharrell Williams, the US music star. The global drinks company launched Qream, an ‘ultra-premium cream liqueur’, at a party in Los Angeles last night. The launch represents an effort to woo female drinkers and […]

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• Diddy factor invigorates vodka sales for Diageo

Diddy factor invigorates vodka sales for Diageo

Diageo, as the world’s largest spirits maker, is a master of mass-market selling, but it also nurtures some of its brands within specific ethnic target groups before rolling them out broadly. A recent example involves Ciroc vodka, which was introduced by the company in 2003 into the “ultra premium” vodka market. Its point of difference […]

• Diageo throwing two more names in vodka ring

Diageo throwing two more names in vodka ring

Diageo PLC (DGE.L) is introducing two new brands of vodka in the United States to tap more corners of the world’s most profitable spirits market. The world’s biggest spirits company already controls about 34 percent of the U.S. vodka market with brands like Ketel One, Ciroc and Smirnoff, the top-selling global spirits brand. In the […]