Tag Archives: Consumer

• Cocktail glass half empty: Drink sales stumble

Cocktail glass half empty: Drink sales stumble

We’re bellying-up to the bar less — and bars and restaurants are feeling the pinch more. Last year, consumers at bars and restaurants cut back on their orders of alcoholic beverages by 1.3%, and that trend continues into 2014, according to a just-released study by Technomic, a food-service industry research firm. “Consumers pulled back on […]

• Liquor companies serve old wine in small 60 ml bottle; sales double

Liquor companies serve old wine in small 60 ml bottle; sales double

While companies such as Diageo, Pernod Ricard and Radico Khaitan have for long been selling 60-ml miniatures of their liquor brands in places like airports mainly for convenience, the demand for such bottles has gone up significantly in recent times as scores of consumers look to upgrade using them as trial, while some others see […]

• Nielsen Explores the Alcoholic Beverage Consumer’s Mindset

Nielsen Explores the Alcoholic Beverage Consumer’s Mindset

A new Nielsen Category Shopping Fundamentals study pulls back the curtain on the consumer’s mindset when they buy alcoholic beveragesand highlights some key takeaways to help drive sales. Exploring the demographics of alcoholic beverage consumers, the study found that Millennials are experimental and attentive consumers. Retailers can reach this group of shoppers through in-store displays, […]

• Buh Bye to Fine Wine Deals Due to California Grape Shortage

Buh Bye to Fine Wine Deals Due to California Grape Shortage

Say goodbye to snagging fine wine at a value price. As demand increases and inventories experience an extended shortage, consumers will have to choose between paying more, trading down or buying foreign imports, according to a wine industry report released on Tuesday. Silicon Valley Bank, which provides the wine industry with commercial banking services, predicts […]

• Wine Critics More Sensitive to Flavors Buyers Can’t Taste

Wine Critics More Sensitive to Flavors Buyers Can’t Taste

The flavors described so effusively by top wine critics may not be shared by consumers who buy products based on their opinions, a researcher suggests. Winemakers and critics surveyed in Canada were found to be much better able to sense a test chemical as intensely bitter, compared with average consumers who weren’t bothered by the […]

• Alcohol sales projected to rise just a bit in 2012

Alcohol sales projected to rise just a bit in 2012

Bars and restaurants can look forward to slightly higher sales of alcoholic beverages next year, according to a forecast by Technomic Inc. “While the underlying recovery in bars and restaurants remains fragile, we’re starting to see consumers return to having a drink or two while they’re out,” David Henkes, vice president of Technomic, said in a […]

• The Six Kinds of Women Wine Consumers

The Six Kinds of Women Wine Consumers

Women are a much more interesting consumer segment for wineries. Therefore, according to their personality, they have been segmented into six types of wine consumers: curious, traditional, light, enthusiast, young and indifferent. Until recently, it was said that white wines are ideal for women or that they only drink whites. On the contrary, today, many […]

• Wenneker Liqueurs seeks visibility solution

Wenneker Liqueurs seeks visibility solution

Wenneker Liqueurs has admitted it faces a unique challenge in building brand awareness among consumers due to the fact its products are often used solely by bartenders out of sight of the public. While thousands of consumers may have enjoyed a cocktail containing a Wenneker product, the number who would be aware of such a […]

• Alcohol matching trend offers huge opportunities for food industry

There is a massive opportunity for food manufacturers to take advantage of a growing trend of consumers matching their food and alcohol, finds Datamonitor. Although food and alcohol matching is nothing new, a recent spike in its popularity means that food manufacturers have to get over their reluctance to be seen actively promoting alcohol due […]

• Wine & Spirits Wholesalers of America to American Wine Consumers: “HEY, F*CK YOU GUYS!”

Wine & Spirits Wholesalers of America to American Wine Consumers: “HEY, F*CK YOU GUYS!”

The Case Against HR 1161 1 Wine Dude sez: I’ve officially had it with the Wine and Spirits Wholesalers of America and their unparalleled ability to continually flip the legislative bird to U.S. taxpayers and American wine consumers. Their latest ploy has been the introduction of HR 1161 – called, strangely enough, the “CARE” act […]

• U.S. Congressman Introduces New Act Threatening Direct Shipping

U.S. Congressman Introduces New Act Threatening Direct Shipping

House Resolution 1161 picks up where last year’s 5034 left off; can shipping opponents attract more votes this time? The fate of direct shipping of wine from wineries and retailers to consumers is once again in the hands of the U.S. Congress. Rep. Jason Chaffetz, a Republican from Utah, introduced a reiteration of last year’s […]

• How Sweet it is: Wine Industry Owes Sweet Wine Drinkers HUGE Apology!

New study shatters myths about wine consumers, uncovers opportunities for wine industry. A consumer study released today shows that physiology plays a major role in determining wine preferences and that White Zinfandel drinkers are often the most sensitive tasters shattering the myth that about sweet wine consumers. The study was conducted in conjunction with the […]