Tag Archives: Courvoisier

• This Is A Shock. French Vodka Exports Overtake Cognac

This Is A Shock. French Vodka Exports Overtake Cognac

Vodka has overtaken Cognac as the most exported French spirit by volume, as the sector continues to struggle against China’s on-going campaign of austerity. According to recent figures released by the Federation of Wine and Spirits Exporters (FEVS), exports of French spirits dropped once again in 2014 as brands battled a “difficult” economic environment and “intensified” […]

• Jim Beam maker buys Calico Jack & Pinnacle Vodka brands

Jim Beam maker buys Calico Jack & Pinnacle Vodka brands

As liquor sales boom, Beam Inc. is expanding its spirits empire, paying $605 million in cash to buy the Pinnacle Vodka and Calico Jack rum brands from White Rock Distilleries. Beam’s long list of products already include Jim Beam and Maker’s Mark bourbon, Courvoisier cognac, Canadian Club whiskey and Skinnygirl Cocktails (which saw a 388% […]

• Beam expands Courvoisier lineup with new cognac

Beam expands Courvoisier lineup with new cognac

Beam, an American spirits company, has extended its Courvoisier lineup with the addition of new cognac, C by Courvoisier. C by Courvoisier is a blend of small-batch-produced cognac specially selected from 50 winegrowers in the Fin Bois Cru. The cognac goes through a double-barrel aging process to result in a smooth, full-bodied taste experience.

• Courvoisier launches first age-declared cognac in Canada

Courvoisier launches first age-declared cognac in Canada

Courvoisier, a French cognac producer owned by Beam Global Spirits & Wine, has introduced its Connoisseur Collection, the first line of cognacs to feature a declared age statement, in Canada. The collection has two cognacs, Courvoisier 12 year old & 21 year old, which will be available in select liquor stores and on-premise locations across […]

• Courvoisier breaks the mould with Connoisseur Collection

Courvoisier breaks the mould with Connoisseur Collection

Courvoisier is seeking to revolutionize the cognac category with the launch of its Connoisseur Collection, the first major Cognac house releases to carry an age declaration on the bottle. The Courvoisier Connoisseur Collection is launching with two marques, Courvoisier 12 Year Old and Courvoisier 21 Year Old, aged for a minimum of 12 and 21 […]

• Courvoisier invests in “Upgrade”

Courvoisier invests in “Upgrade”

Maxxum UK has pledged to invest £15 million (approx. $24m) behind its Courvoisier brand in 2011 in an effort to capitalise on progress made over the past 12 months in driving new consumers into the Cognac category. Its new campaign, called “Upgrade”, will encourage young adult drinkers to sample Courvoisier punch, which last year helped […]

• America's most famous whiskey labels going on the block

America's most famous whiskey labels going on the block

Smirnoff owner Diageo is casting its eye over some of America’s most famous whiskey labels as part of a possible £6bn bid for US drinks giant Fortune Brands. The Chicago-based firm behind Jim Beam, Maker’s Mark and Southern Comfort put itself on the block yesterday by announcing plans for a break-up. Industry sources said it […]