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• Budweiser Makes Sampler Pack to Woo Craft Beer Crowd

Budweiser Makes Sampler Pack to Woo Craft Beer Crowd

Budweiser is to sell three new varieties in its Project 12 scheme. The US initative involved an extensive experiential sampling push asking drinkers to choose new recipes from a selection of twelve. Budweiser first began the scheme in early spring, asking twelve of its brewmasters across America to create new varieties of its beer. Six […]