Tag Archives: Daniel Craig

• Daniel Craig, as James Bond, defends Heineken placement

Daniel Craig, as James Bond, defends Heineken placement

Daniel Craig has defended the decision for James Bond to swap his trademark vodka martini for a glass of Heineken beer. The actor is currently filming the latest 007 movie, “Skyfall“. He points out that the sponsorship money the beer brand generates helps meet the cost of making and promoting the film. Sponsorship and product […]

• James Bond Swaps Martini for Heineken

James Bond Swaps Martini for Heineken

James Bond is set to sip a Heineken in his next movie, as the beer giant pushes its flagship brand. Bond, played by Daniel Craig, will swap his usual martinis for a Heineken in at least one scene of “Skyfall”, the latest installment in the long-running movie franchise. The actor will also star in a […]