Tag Archives: David Beckham

• David Beckham Launches Own Whiskey, Called Haig Club

David Beckham Launches Own Whiskey, Called Haig Club

Apparently, David Beckham is a whiskey man. A Scotch guy, to be precise. The retired soccer star recently launched Haig Club, a single-grain Scotch whisky, with the help of “American Idol” creator Simon Fuller and international liquor conglomerate Diageo. (Yep, the spirit is spelled both “whiskey” and “whisky”—it’s a sore grammatical subject.) Beckham celebrated the launch […]

• Want a taste of David Beckham? Well, you’re in luck!

Want a taste of David Beckham? Well, you’re in luck!

David Beckham’s New $77 Whiskey Hits Stores in London! The 39-year-old soccer star’s new whiskey has finally hit stores in London. The new liquor, called Haig Club Single Grain Scotch Whisky, is now available for purchase at U.K. department store Selfridges for the cool price of $77 (or £45). Beckham co-created the whiskey along with […]

• Could single grain Scotch become as popular as single malt?

Could single grain Scotch become as popular as single malt?

Now that William Grant is joined by Diageo (and David Beckham) in the race to establish the category, it could happen sooner than you think. William Grant claims its launch of single grain whisky Girvan is an “ambitious challenge” to champion the emergence of a “third leg of the Scotch whisky category”. The family-owned, UK-based […]

• David Beckham Teams Up With Diageo on New Scotch Whisky

David Beckham Teams Up With Diageo on New Scotch Whisky

Drinks Giant Hopes Partnership Will Boost Appeal of Spirit. David Beckham has been trying out a series of new plays since retiring from soccer last year, including a line of fragrances and plans to buy a U.S. major-league soccer club. Now, he has found another: Scotch whisky. Diageo DGE.LN +1.24% PLC said Tuesday it has […]

• Free Beer Movement Wants to Improve MLS Attendance

Free Beer Movement Wants to Improve MLS Attendance

The Free Beer Movement is a grassroots organization that is focusing on increasing MLS attendance and acceptance. The movement wants to introduce more people to Major League Soccer, so the fan base will grow. A fun alternative to other organizations that promote the MLS, this group is already gaining popularity. Introducing New Fans The Free […]