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• Pernod Ricard plans Absinthe campaign

Pernod Ricard plans Absinthe campaign

Pernod Ricard is looking to reignite the fortunes of its absinthe brand following last year’s legalisation of the spirit in France after a nearly a century of prohibition. The company is set to launch a marketing campaign which plays on the drink’s cultural history. The French drinks giant first produced the spirit, commonly referred to […]