Tag Archives: Diageo PLC

• Pernod May Seek Local Partners in Africa as It Takes on Diageo

Pernod-Ricard SA (RI), the maker of Absolut vodka, may look to partner with brewers or distillers in sub-Saharan Africa as it aims to catch up with bigger rival Diageo Plc (DGE) across the region, according to a company executive. Paris-based Pernod is “here a bit late against our main competitor” in Africa, Laurent Lacassagne, the […]

• Diageo To Focus Spending On North America, Emerging Markets

Diageo PLC (DEO, DGE.LN) will minimize advertising spending in its European market in the second half of its fiscal year, instead plowing funds into its rebounding North American business and fast-growing emerging markets. The spirits giant, whose brands include Johnnie Walker scotch, Jose Cuervo tequila, Guinness stout and Smirnoff vodka, has seen demand tumble in […]