Tag Archives: Dipteryx odorata

• Ambience can affect taste & flavour of your booze

Ambience can affect taste & flavour of your booze

In an experiment researchers found that participants’ ratings of the smell, taste and flavour of a whisky changed by ten to twenty per cent depending on the environment they were drinking it in. Manipulating people’s senses with environmental triggers can have a significant effect on the taste of whisky, they concluded. Charles Spence, Professor of […]