Tag Archives: Direct marketing

• Yuan Jiang, Chinese Wine Mogul: 10,000 Bottles a Day & Counting

Yuan Jiang, Chinese Wine Mogul: 10,000 Bottles a Day & Counting

Yuan Jiang started his first business, a direct marketing services provider called Roadway, in 2001. Seven years later, Roadway ranked first in its sector in China, with profits twice that of its nearest rival. At that moment, Yuan agreed to a merger with the American firm D&B (Dun & Bradstreet) for more than $40 million. […]

• Behavior Research Findings at Direct to Consumer Wine Symposium

Marc Andre Roy of the Business Insights division of American Express will present a brief study at the 2011 Direct to Consumer Wine Symposium examining the aggregated buying habits of winery direct customers — club and Internet purchasers — and trends in their purchase behavior in traditional retail channels, addressing the question: Where else do […]