Tag Archives: Dopamine

• Mere Taste of Alcohol Can Trigger Rush of Chemical Pleasure in the Brain

Mere Taste of Alcohol Can Trigger Rush of Chemical Pleasure in the Brain

New research shows just a sip of beer can cause a rush of pleasure due to the potent neurotransmitter dopamine. If you take just a sip of beer, and moments later—before you’ve had close to enough alcohol to get intoxicated, perhaps even before the beer has hit your stomach—feel a distinctly pleasurable sensation, it might […]

• Alcohol Helps ‘Learning’ Part Of Brain, Say Researchers

Alcohol Helps ‘Learning’ Part Of Brain, Say Researchers

If beer made you smarter there’d be a lot more geniuses among us. A new study, published in the Journal of Neuroscience and conducted by Neurobiologist Hitoshi Morikawa of the Waggoner Center for Alcohol and Addiction Research at The University of Texas, apparently shows that though traditional views of alcohol and memory still hold true, […]

• Why men are twice as likely to become alcoholics

Why men are twice as likely to become alcoholics

Men are twice as likely as women to become alcoholics and now scientists believe they know why. They found that consuming beer and wine on a night out gave men a far greater ‘pleasure rush’ than women. … Dopamine has pleasurable effects when it is released by rewarding experiences, such as sex or drugs. Despite […]