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Tag Archives: Grain whisky

• Could single grain Scotch become as popular as single malt?

Could single grain Scotch become as popular as single malt?

Now that William Grant is joined by Diageo (and David Beckham) in the race to establish the category, it could happen sooner than you think. William Grant claims its launch of single grain whisky Girvan is an “ambitious challenge” to champion the emergence of a “third leg of the Scotch whisky category”. The family-owned, UK-based […]

• David Beckham Teams Up With Diageo on New Scotch Whisky

David Beckham Teams Up With Diageo on New Scotch Whisky

Drinks Giant Hopes Partnership Will Boost Appeal of Spirit. David Beckham has been trying out a series of new plays since retiring from soccer last year, including a line of fragrances and plans to buy a U.S. major-league soccer club. Now, he has found another: Scotch whisky. Diageo DGE.LN +1.24% PLC said Tuesday it has […]

• Do we need this? Scotch Whisky in a CAN?

Do we need this? Scotch Whisky in a CAN?

At long last, Scotch whisky in a can, yes we said a can, is entering the US Market! Both single-grain Scotch whisky and blended Scotch whisky will be coming to the US in a new and innovative way. Scotch whisky in a can is the first ever hard liquor – 80% Proof – to be […]