Warning: Use of undefined constant style - assumed 'style' (this will throw an Error in a future version of PHP) in /home/customer/www/boozenews.com/public_html/wp-content/themes/boozenews/functions.php on line 244

Tag Archives: Johnnie Walker

• Officer’s Choice Top Spirits Brand Overtakes Smirnoff Vodka

Officer’s Choice Top Spirits Brand Overtakes Smirnoff Vodka

Indian whisky brand Officer’s Choice is in high spirits. It has emerged as the world’s largest spirits brand by volume, surpassing sales of Smirnoff Vodka. In calendar year 2014, 28.4 million cases of Officer’s Choice were sold, compared to 25.6 million of Smirnoff owned by London-based liquor company Diageo. The Kishore Chhabria-promoted Allied Blenders & Distillers (ABD)’s […]

• Diageo shares rocket on Brazilian billionaire buyout rumours

Diageo shares rocket on Brazilian billionaire buyout rumours

The Diageo stock price rocketed early on Monday on rumours that Brazilian billionaire Jorge Paulo Lemann is looking to buyout the world’s largest producer of spirits. Shares in the London-listed company jumped by over 8% within the first 10 minutes of trading.

• Diageo Looks to Pour New Tech Into Liquor With Venture Unit

Diageo Looks to Pour New Tech Into Liquor With Venture Unit

Will you be able to check your liquor consumption through an app on your smartwatch that talks to an chip embedded into a bottle of Scotch? Diageo wants to find out. The world’s No. 1 spirits maker is looking for new ways to use technology to boost its drinks business and says it is ready […]

• Diageo net sales drop by £1.1 billion (approx $1,719,777,322)

Diageo net sales drop by £1.1 billion (approx $1,719,777,322)

Diageo saw its net sales tumble by £1.1 billion in 2014 with weak sales in emerging markets and a continued slowdown in China blamed, as the company posted its end of year results today. Overall the company reported a net profit of £2.25 billion, a drop of 8% on 2013, with net sales falling by 9% […]

• Diageo to Build $115M Bourbon Distillery in Kentucky

Diageo to Build $115M Bourbon Distillery in Kentucky

Global liquor giant Diageo PLC on Thursday announced plans to build a new distillery in Kentucky amid a global boom in American whiskey sales. The U.K.-based company called the $115 million project about 30 miles east of Louisville a significant investment in the state’s growing bourbon industry. It still needs approval from local government officials, […]

• The REAL Explorers Club Sues Diageo’s Johnnie Walker

The REAL Explorers Club Sues Diageo’s Johnnie Walker

Diageo is being sued by an explorers club, which counts Neil Armstrong among its members, over the naming of its exclusive Johnnie Walker Explorers’ Club whisky range. The Explorers Club, which is based in Manhattan and whose members include Sir Ernest Shackleton and Buzz Aldrin, filed a lawsuit against Diageo’s Johnnie Walker on Friday for […]

• Whisky Advocate Names Diageo Distiller Of The Year

Whisky Advocate Names Diageo Distiller Of The Year

Whisky Advocate has named Diageo as its Distiller of the Year. The magazine cited the drinks giant’s $1.5 billion, five-year investment in Scotland, the continuing ascendance of the Johnnie Walker Scotch whisky brand in the U.S. and global markets, and significant innovation occurring across its single malt and American whiskey portfolios as ample evidence of Diageo’s […]

• Johnnie Walker & Brooks Bros Create Whisky For One-Percenters

Johnnie Walker & Brooks Bros Create Whisky For One-Percenters

Johnnie Walker, the 200-year-old whiskey company known for its blended Scotch, has partnered with Brooks Brothers, the almost 200-year-old clothier known for its high end suits that are popular with, well, people who wear high end suits. To celebrate BB’s 195th birthday, Johnnie Walker is releasing the limited edition Brooks Brothers 1818 Johnnie Walker Blue […]

• Best New Scotches: 2013

Best New Scotches: 2013

While we drink Scotch year-round, the fall and winter pair most perfectly with rich and warming whisky. And fortunately, brands across Scotland are releasing a range of new bottlings that you need to try. Sláinte! Johnnie Walker Platinum Label ($110): The rumors you may have been hearing are true: Johnnie Walker Green Label and Gold Label are going […]

• Bruce Lee whisky advert for Johnnie Walker branded a disgrace

Bruce Lee whisky advert for Johnnie Walker branded a disgrace

Bruce Lee has returned, nearly 40 years after his passing, to promote Johnnie Walker Blue Label whiskey in an advertisement that has divided fans. The new ad for the China region features sophisticated computer graphics that re-create Lee’s likeness, painting a portrait of the late actor as he strolls atop a balcony in Hong Kong […]

• Crown Royal Introduces Maple Finished Whisky

Crown Royal Introduces Maple Finished Whisky

Iconic Canadian Flavor Inspires New Variant, Combining the Legendary Taste of Crown Royal with a Touch of Natural Maple Flavor. Crown Royal added another branch to the family tree with the announcement of the brand’s first foray into the rapidly growing flavored whisky category – Crown Royal Maple Finished.  Inspired by the heritage and authenticity […]

• Johnnie Walker the Strongest Spirit in 2011

Johnnie Walker the Strongest Spirit in 2011

A brand new report has revealed that Johnnie Walker retained its position as the leading global spirits brand in 2011. The annual report entitled ‘Top Performing Spirits Brands’ was recently published for the second time by just-drinks and IWSR. It confirms that out of the 124 brands ranked by volume, value and growth, Diageo owned […]

• Diageo Acquires Cabin Fever Maple Flavored Whisky

Diageo Acquires Cabin Fever Maple Flavored Whisky

Diageo, the world’s leading premium beer, wine and spirits company, announced today that it has acquired Cabin Fever Maple Flavored Whisky.  The acquisition will provide Diageo with a new brand that delivers on two emerging growth trends within the US spirits market: flavored whisky and craft distilling. Flavors continue to be a growing category within […]

• Drinking Whisky Creates JOBS!

Drinking Whisky Creates JOBS!

Diageo to create 1,000 jobs and splash out £1bn to expand, as Asia, Africa and South America get the taste for Scotch whisky. Diageo is to invest £1billion in its Scotch whisky production over the next five years to meet growing demand from the emerging markets of Asia, Latin America and Africa. The move will […]

• Diageo Extends Foothold In Brazil With Ypioca Buy

Diageo Extends Foothold In Brazil With Ypioca Buy

Diageo PLC (DGE.LN) said Monday it has bought one of Brazil’s biggest producers of cachaca, the country’s best-selling spirit, as part of the U.K. drink maker’s continued expansion into the lucrative Latin American market. Diageo will pay GBP300 million to buy Agroindustrial Limitada’s Ypioca brand, giving it a firmer foothold in Brazil even as it […]