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Tag Archives: Kanye West

• ‘Bruce Jenner Cocktails’ One of Most Inappropriate PR Pitches

‘Bruce Jenner Cocktails’ One of Most Inappropriate PR Pitches

For any major televised event, there are a handful of brands eager to piggyback on the national attention through everything from Super Bowl ads to wannabe-viral videos about how to dress like you’re on the Oscars red carpet. Occasionally, overzealous brands miss the world’s social cues and try to ride the wave of a far […]

• How a Kosher Wine Became a Hip-Hop Staple

How a Kosher Wine Became a Hip-Hop Staple

It’s not surprising Bartenura Moscato’s new slogan is Out of the Blue—that’s perhaps the best way to describe the OU-certified kosher wine’s transformation from Shabbat dinner staple to nightclub drink of choice. While it’s no secret that Moscato has “replaced Cristal champagne as the conspicuous consumption beverage du jour,” with stars like Drake and Lil […]

• Moscato Madness: The Dessert Wine’s Sweet Surge

Moscato Madness: The Dessert Wine’s Sweet Surge

In the U.S., wine drinking has held its own during these hard economic times, and even grown in some unlikely corners. Moscato, for example, the Italian dessert wine, has gone from relative obscurity to the toast of the town. Hip-hop singer Drake, in his song “Do It Now,” gives it a shout-out. It’s also the […]