Warning: Use of undefined constant style - assumed 'style' (this will throw an Error in a future version of PHP) in /home/customer/www/boozenews.com/public_html/wp-content/themes/boozenews/functions.php on line 244

Tag Archives: Lager

• Yup, Lululemon’s makin’ beer to go with downward facing dog!

Yup, Lululemon’s makin’ beer to go with downward facing dog!

“Beer, it’s the new yoga pant. Wednesday, it’s the new Friday.” Strange bed partners. Or are they? Canadian yoga giant, Lululemon is getting into the beer business producing a run of 80,000 cans call Curiosity Lager in collaboration with Stanley Park Brewing in Vancouver. They’re producing it for the Seawheeze half marathon on August 15. Seems like a targeted business […]

• From Clothes to Booze: Patagonia Steps into Beer Market

From Clothes to Booze: Patagonia Steps into Beer Market

With its outdoor apparel business spanning for more than four decades, Patagonia enters the beer business working with Colorado’s New Belgium Brewing. Both companies are happy to announce the forthcoming launch of California Route, a limited edition organic lager later this month. Patagonia has long been developing innovative environment-friendly outdoor apparel. Partnering with New Belgium […]

• Masters of Marketing, BrewDog Hits Out at Mainstream Beer

Masters of Marketing, BrewDog Hits Out at Mainstream Beer

Scotland’s largest independent brewery has released Fake Lager as a “direct attack on the heartland of Britain’s crap beer culture”, writes Samantha Graham. Fake Lager is a Bohemian Pilsner designed to be “everything that mainstream, mass-produced lagers are not.” With a confrontational name and positioning, BrewDog said it hopes “Fake Lager will chip away at […]

• Discovery of Lager-Brewing Yeast Could Lead to Designer Beer

Discovery of Lager-Brewing Yeast Could Lead to Designer Beer

The discovery of lager yeast’s parentage has implications for brewers, and Diego Libkind, the primary researcher on a new study, is already tapping into some of these ideas. A new discovery has unlocked the secret story of lager beer’s South American origins, and is letting scientists piece together the genetic history of the domesticated microbe […]

• Forget Wine, It’s Beer With Meat. Sam Adams Says So.

Forget Wine, It’s Beer With Meat. Sam Adams Says So.

A brewer and a butcher are teaming up as part of efforts by the beer maker to encourage consumers to think about its lager as an alternative to wine when eating beef. The brewer is the Boston Beer Company, the maker of Samuel Adams Boston Lager beer. The butcher is Robinson’s Prime Reserve, based in […]

• Paper-wrapped beer inspired by New York squats

Paper-wrapped beer inspired by New York squats

Compelling product stories have long been a selling point for alcohol brands, who often conjure nostalgic imagery in an effort to capitalize on their heritage. Now, hoping to draw upon a more unconventional story, we recently came across Doss Blockos and their paper bag-wrapped beers inspired by the New York squat scene. The beers and […]

• Beers Brewed Especially for Halloween. Is That a Trick or a Treat?

Beers Brewed Especially for Halloween. Is That a Trick or a Treat?

… Despite the popularity of beer for Fourth of July and Labor Day celebrations, Halloween is actually the biggest weekend of the year for keg sales. That’s because adult Halloween parties have become an increasingly big part of the autumn holiday. Now, there are even special Halloween beers brewed just for the occasion. Rogue’s Dead […]

• Carnival Cruises making a foray into the beer business with own special brew

Carnival Cruises making a foray into the beer business with own special brew

Starting next year, the line will introduce a private label beer, ThirstyFrog Red, at The RedFrog Pub, reachable only by passengers on the Carnival Magic. The beer was described by Carnival as a “medium-bodied lager with a rich red color made with noble aroma hops, caramel and black malts” with a slightly sweet aftertaste.

• Many beer drinkers long for a simpler, go-to brew…what's yours?

Many beer drinkers long for a simpler, go-to brew…what's yours?

THE OTHER DAY, a poker friend was complaining, “Sometimes I just want a normal, everyday beer.””That’s why they make Coors,” I joked. That went over like a lead balloon because this is a guy whose fridge is commonly stocked with Orval , a hoppy, slightly funky, $60-a-case ale made by Trappist monks in Belgium. For […]