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Tag Archives: Marketing and Advertising

• UK: Budweiser unveils new campaign

In a marked departure from talking frogs and its notorious “Wassup” campaign, Budweiser has unveiled a significant national TV, outdoor and radio advertising campaign. Central to the new “Grab Some Buds” creative is the promotion of “good times” and sociable sipping. “Budweiser is a heroic brand that goes hand in hand with the pursuit of […]

• Domaine Chandon Reveals New Package

Domaine Chandon Reveals New Package

“Qualitative research indicates that this new package positions Chandon as a more premium choice than our previous package. The quality of the wine inside the bottle remains high, evidenced by third party endorsements and high scores. With this clean look on high quality, textured materials, we hope the visual cues on the outside of the […]

• C&C Group hails international cider growth

Source: Just Drinks C&C Group plans to invest heavily to continue growing its core cider business outside of the UK and Ireland. Strongly growing demand for Magners cider in the US and Australia afforded C&C Group a little protection from tough conditions in the UK and Ireland in the firm’s fiscal half-year. International cider sales […]

• Nine tips on how to make better drinks at home

Nine tips on how to make better drinks at home

There may be a recession on, but Americans are still drinking. They’re just doing more of it at home. Sales of alcoholic beverages consumed somewhere other than the point of purchase, known in the industry as off-premise sales, have risen 21 percent since 2004 to almost $80 billion, according to market research company Mintel. “People […]